Area code 731 serves western Tennessee, excluding Memphis, and includes cities such as Jackson, Dyersburg, and Paris. It was established in 2001 after being split from 901 to accommodate regional demand. The area is primarily rural and suburban, with a strong agricultural presence, small manufacturing operations, and historical ties to blues and country music. Seven-digit dialing remains in place for local calls. Area code 731 reflects the character of western Tennessee’s small towns and heartland communities, maintaining a strong sense of identity and tradition.